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General Privacy Statement

General Privacy Statement GHOST  for consumer data

GHSOT-Bikes GmbH, hereinafter also simply referred to as GHOST , processes the personal data of consumers. GHOST  considers it important to be transparent about this. GHOST  therefore provides general information about the use of consumer data in this general privacy statement. Where necessary, GHOST  will provide more specific information when consumer data are obtained, such as when purchasing products, the use of apps and on other (brand) websites.


GHOST  is part of Accell Group N.V. This privacy statement applies only to consumer data that are processed by GHOST . These are personal data concerning private individuals that were acquired by GHOST  in connection with the offer and sale of the products and services of GHOST .
Within Accell Group N.V., Accell IT Services B.V. is charged with supporting all services in the area of IT. This means that Accell IT Services B.V. may be responsible for handling consumer data; this may be in addition to GHOST  and sometimes instead of GHOST . Consumers may send an e-mail to or send a letter to An der Tongrube 3, 95652 Waldsassen if they have questions in connection with the processing of their personal data.


Consumers largely purchase the products and services of GHOST  via recognised dealers and other resellers. These dealers and resellers are not part of the GHOST , GHOST  is not responsible for the handling of consumer data by recognised dealers and other resellers.
Dealers and resellers provide consumer data to GHOST in connection with the sale of GHOST products under their own responsibility

How does GHOST obtain consumer data?

When purchasing a bicycle or another product, consumer data may be registered at GHOST  by the dealer or by the consumer himself or herself. Some products, such as a connected bike, and the use of certain apps, also entail the processing of personal data. Data are also recorded when visiting a (brand) website of GHOST , such as the IP address, the data of the device used, and the items viewed. Contacting GHOST  will also often lead to the processing of personal data. This includes matters such as a request for sending a brochure or submitting a guarantee claim.


What personal data are processed by GHOST ?

GHOST  processes data about the consumer himself or herself, such as the name, address, place of residence and contact details and details concerning the products that were purchased or in which there is an interest, such as the type of product and guarantee, the dealer where the product is purchased or is being maintained and the maintenance details.


What does the GHOST  use the personal data for?

GHOST  uses personal data for:

- Support and service to consumers and dealers, as well as the performance of the various agreements, being both those between the consumer and the dealer and those between GHOST  and the dealer and to the extent applicable to the agreement between GHOST  and the consumer;

- (Direct) Marketing, such as newsletters and the targeted display of advertisements and products on our own websites and on third-party websites. Accell Nederland complies with the rules applicable to requesting consent and offering an opt-out possibility thereafter.

- performance of analysis for the purpose of improving products and services.


How long does GHOST  retain personal data?

GHOST  processes data for as long as necessary for the purpose for which the data are used. This may depend on deregistration by the consumer, such as for an account, newsletter or app. In principle, data are retained for no longer than two years, unless longer retention is necessary to be able to assess any complaints or claims or for the purpose of compliance with statutory or administrative obligations.      


How does GHOST  secure consumer data?

Consumer data security is an important part of our business operations. Various security measures are implemented in order to guarantee this. This includes matters such as a strong password policy, screening internet data, encryption and authorisation procedures for the employees. Consumer data are stored in secure technical rooms. These are cooled computer rooms with emergency power facilities and a combination of electronic doors with badges, object security involving cameras, alarm systems and surveillance. The abovementioned measures are part of the many measures being implemented by Accell IT Services in order to protect the data of GHOST  consumers. If you have any questions in this regard or you suspect abuse, you can send an e-mail to


Do you have questions about consumer data?

Consumers have the right to inspect their data and the right to request correction and deletion of their data. If you would like to exercise this right or if you have another question, please contact