The path to cycling

During her bachelor's degree, Juliane discovered cycling for herself, rode her donated low-entry city bike all over Berlin, and soon realized pretty clearly how good cycling was for her. By the time she decided to get another master's degree after 1.5 years in the workforce, cycling was already firmly rooted in her life. The theme of her final collection was bike wear for everyday use: "Radelmädchen. Urban fashion for women with and without bikes."

"When I started studying fashion design in my hometown Berlin in 2008, I never imagined where it would lead me one day and especially how little I would end up having to do with my studies in my everyday work!"

From "Radelmädchen" to author

In addition to cycling, Juliane has another hobby: writing.
In 2014, her blog radelmaedchen.de went online and has since been dedicated to cycling in all its different facets - from everyday cycling in the big city, to weekend trips, to a multi-week cycling trip through Ireland. Only fashion became less and less dominant.

In 2007 she published her first book, which was entirely dedicated to the topic of urban cycling and, in the year of the 200th bicycle anniversary, drew a lot of attention to her person as well as her blog: 

• Media presence
• Radio interviews
• Television appearances